Predicting consumer behaviour
Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment consumers into targetable groups. The tool incorporates values, beliefs and attitudes which are the best predictors of consumer behaviour, so you can reach your customers most effectively with messages that resonate.
We recommend you watch our introductory videos, to fast-track your understanding of the power of Helix Personas.
You can also download the brochure brochure and meet the next generation of Helix Personas.
Simply apply the Helix Personas code to your customer database to immediately unlock deep insights using the only psychographic segmentation tool available.
Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.
Use the mapping tool to pinpoint optimal locations for local area merchandising and marketing, where your customers and prospects are most receptive.
Creative Briefs is an automated process to identify emotionally similar people and organise them into the priority target audiences applicable to your campaign. Using Helix Personas and Values Segments, the Creative Briefs engine develops a creative blueprint for you to persuade each target audience differently.
Append the Helix Personas code to your customer database
Discover your customer’s media preferences, lifestyles, values, attitudes, interests and locations
Engage your customers and prospects precisely with messages that resonate
Evaluate the ROI of your marketing activity
Talk to us today