Predicting consumer behaviour
Subscribe to the Roy Morgan YouTube channel, for the re-launch of Helix Personas New Zealand, on Tuesday 30 November.
Simply apply the Helix Personas code to your customer database to immediately unlock deep insights using the only psychographic segmentation tool available.
Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.
Use the mapping tool to pinpoint optimal locations for local area merchandising and marketing, where your customers and prospects are most receptive.
Creative Briefs is an automated process to identify emotionally similar people and organise them into the priority target audiences applicable to your campaign. Using Helix Personas and Values Segments, the Creative Briefs engine develops a creative blueprint for you to persuade each target audience differently.
Append the Helix Personas code to your customer database
Discover your customer’s media preferences, lifestyles, values, attitudes, interests and locations
Engage your customers and prospects precisely with messages that resonate
Evaluate the ROI of your marketing activity
Focused on success and career and family, people in the Leading Lifestyles community are proud of their prosperity and achievements. They are big spenders and enjoy cultured living to the max
Socially aware, successful, career-focused and culturally diverse, Metrotechs are trend and tech focused. They are committed experience-seekers, willing to spend big on the best of city life and thrive on being out and about in the world.
Driven by dreams of a big future, Aspirationals are highly ambitious and culturally diverse up-and-comers. Careful spenders, they’re working hard today to create a more successful tomorrow.
Closest to the average New Zealander, life revolves around the home for these contented Kiwis who embrace traditional family life. Perennial home-improvers, they see their homes as an expression of their status and achievements.
Modest but contented, people in the Doing Fine community are happily making their way through life and value simple pleasures. Price sensitive and light spenders, they take a pragmatic approach to what they buy.
Struggling to make ends meet, looking for a better deal in life, making the best of things or simply pessimistic, cynical and likely to feel they get a raw deal out of life; the Fair Go community are lower income New Zealanders.
Talk to us today