Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media.
Helix launches in Indonesia. 42 Personas and 6 Communities now describe the Indonesian consumer. Who they are, where they are, what they do, the media they consume and most importantly what they buy. Helix is available to Village level (77,000). Select Indonesia from the country menu.
You can register for free to access overview data pages and stay up-to-date with new releases and events.
*Helix Persona codes are not always sequential as not every Persona exists in every country. Helix Personas is designed to provide accurate profiling of New Zealand consumers across a variety of attributes. The attributes that have been included in creating Helix Personas have been selected as the most predictive and defining consumer attributes. Helix Personas is a Trademark of Roy Morgan Research. Values Segments devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network.