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What is Helix Personas?

Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

Helix Indonesia now available

Helix launches in Indonesia. 42 Personas and 6 Communities now describe the Indonesian consumer. Who they are, where they are, what they do, the media they consume and most importantly what they buy. Helix is available to Village level (77,000). Select Indonesia from the country menu.

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You can register for free to access overview data pages and stay up-to-date with new releases and events. See more

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