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Mapping Availability

The mapping functionality is no longer available within this website. For any questions or assistance, please contact Roy Morgan Research on (+61) 3 9629 6888.

What is Helix Personas?

.Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

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*Helix Persona codes are not always sequential as not every Persona exists in every country.

Helix Personas is designed to provide accurate profiling of New Zealand consumers across a variety of attributes. The attributes that have been included in creating Helix Personas have been selected as the most predictive and defining consumer attributes. Helix Personas is a Trademark of Roy Morgan Research. Values Segments devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network.