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Values by Helix Personas

Mapping Availability

As part of the wind-down of the legacy Helix Personas 2014 website, the mapping functionality has been discontinued. Mapping functionality continues to be available within <a href="https://live.roymorgan.com/products/live-mapping" target="_blank">Roy Morgan Live</a>. See more

What is Helix Personas?

Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

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You can register for free to access overview data pages and stay up-to-date with new releases and events. See more

Find out more about Helix Personas. Talk to us today.

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