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300 Today's Families

304 On Their Way

Older urban families with high education and high income, they are optimistic big spenders who adopt technolgy early for work purposes

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Young urban families living in separate houses which they are paying off with their above average income.

304 On Their Way

Older urban families with high education and high income, they are optimistic big spenders who adopt technolgy early for work purposes

  • Population161K
  • % of Population4.4%
  • Household Income$92k

Walk With Me

Summary

Preferring to keep mainly to themselves, On Their Way are predominantly from the older generations, with more than a few empty nesters among them. In general, they tend to be married with lifestyles that are the envy of many; those among them who aren’t yet retired are usually high-earning, skilled professionals. Not a very multicultural bunch, this group is worried about security and the changes in the fundamental values of society.

Walk with Me

Life is good in Western Heights. It’s just me and the wife now. The kids have moved out of home so we‘ve got more time to ourselves these days. I’m having a fine old time tending to the garden and heading down to the pub now and then for a catch up with friends.

My kids seem to be doing fine and looking after themselves. I expect no less of course, but it’d be nice if they visited us a little more often. As for me, I’m a retired civil project engineer. We own our own home now and have saved up a decent retirement fund, but not enough to splash it about like it grows on trees. Diane and I keep a close eye on our spending.

Diane was my high-school sweetheart; she’s still as cute as she was then. She works down at the local post shop. Anyway, it’s our 35th wedding anniversary next month and we’re planning on a cruise ship holiday at the Bay of Islands for a few days — she’ll love it. And you know what they say: happy wife, happy life.


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