Skip to Navigation Skip to Content
  • New Zealand

200 Metrotechs

206 Big Future

Well educated inner city renters, focused on their job, their health and improving their education.

Tabs Menu

206 Big Future

Well educated inner city renters, focused on their job, their health and improving their education.

  • Population20K
  • % of Population0.6%
  • Household Income$58K

Walk With Me

Summary

Scattered in small pockets close by to a mix of other Metrotech personas, Big Futures possess the progressive values and social attitudes common to this Community. Their preference for renting inner-city flats or apartments, plus the fact that so many of them are young, single, highly educated professionals is what qualifies this group as Metrotechs. Differentiating Big Futures from other Metrotechs, however, is their relatively low socio-economic status, their bargain-shopping behaviour, and lack of interest in technology.

Walk with Me

Both my parents are foodies so I grew up surrounded by amazing flavours from all over the world. Even now my housemates and I go over for a meal most weekends. Mum always over-caters, of course. We don’t mind: it just means more lunches for us to take to work!

Dad was a labourer so he’s proud that I’ve done so well. When I graduated there was a huge family celebration; all my uncles, aunts and cousins were there. Back then, I would never have guessed I’d end up working as a Program Manager for a migrant educational service, but I love it: we really make a difference to peoples’ lives.

As much as I love my job, the pay isn’t the best. Still, I have a lot to learn yet, and there’s plenty of room to grow, which I intend on doing. Admittedly, I’m a little bit tight with my spending — but having said that, I still go out and have fun. I’m just careful, you know. Not everything has to have a designer label. And Mum and Dad help out heaps too.

Most of my friends live on this side of town which is great. A couple of girlfriends and I get together most Saturday mornings for a big grocery shop at Moore Wilsons market.

Word Cloud

  • Word Cloud

Values Segment

  • Values Segment

Location Map

  • Location Map

Images

  • Images
  • Images
  • Images
  • Images
  • Images

Find out more about Helix Personas. Talk to us today.

Get Started

1800 633 813

Request a callback