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100 Leading Lifestyles

110 Savvy Self-starters

Inner-suburb older families, lighter spenders than most Leading Lifestyles.

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Inner-suburb home owners, older families, middle income.

110 Savvy Self-starters

Inner-suburb older families, lighter spenders than most Leading Lifestyles.

  • Population100K
  • % of Population2.7%
  • Household Income$107K

Walk With Me


A considerably multicultural group, Savvy Self-starters live in large, multiple-income households comprising parents and their secondary and tertiary students. They value education, and work in Community, Administration, Communication and IT industries with a high level of aspiration and confidence.

Walk with Me

Back in India, before I came to New Zealand in my early 20s, I did a Bachelor of Science, but that is not anything. When I first was here and married to my husband Andrew I worked in an office as a secretary and studied a graduate diploma in laboratory medicine part time. I did my final exams when I was eight months pregnant and after Peter was born I couldn’t wait to find a job as a diagnostic pathologist. I did that for some years but then when I found I was pregnant again I started studying again and after Anna was born I took extra time off and finished a masters of radiography. Andrew joked that if I got pregnant again I would end up a doctor.  

I teach Peter and Anna that everyone is responsible for themselves. If they want success, they must work hard and study. There is no easy way. And they know, they have to do their homework and chores and if I cook dinner it means they have to wash up.  

It’s not all work and no play mind you. When the kids were younger I’d sometimes take them to Rainbows End amusement park for a special treat when they had really been trying; it’s all about positive reinforcement! And when I feel like I deserve a night of indulgence Andrew and I will treat ourselves to a casino visit: they have a great live jazz band at this really nice BYO restaurant close by too. 

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