How wide is the middle? As the quintessentially average community, Kiwi Achievers show just how diverse and multifaceted ‘ordinary’ can be: leaders and followers, conservatives and progressives, bungee-jumpers and jumper-knitters, up-to-the-minute or out-of-the-loop, loud-mouthed or tight-lipped, over-the-top or under-the-radar—this is the heartland.
Whatever their personal situation, attitudes or goals, Kiwi Achievers are busy, busy, busy. They want to own their own home with a backyard big enough for cricket with the kids (and then grandkids) so they’ll work hard to pay off the large mortgage—and eventually redo the kitchen.
They don’t need anything too fancy, and special occasions should be just that. Dinner out on a birthday, a once-a-month catch-up with the old gang, a well-earned annual holiday, a brand new car once the kids have moved out, a comfortable retirement and a sense of pride in making and achieving realistic personal and family goals.
Covering the gamut of national life, Kiwi Achievers are overall the closest to the national average on their values and segmentation.