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500 Getting By

508 Rural Traditionalists

Mid-life to older families living in rural areas, working full-time in agriculture and own or are paying off their separate home. High earners and spenders

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Older married living in rural areas, either working in agriculture earning average income or retired.

508 Rural Traditionalists

Mid-life to older families living in rural areas, working full-time in agriculture and own or are paying off their separate home. High earners and spenders

  • Population20K
  • % of Population0.6%
  • Household Income$84k

Walk With Me

Summary

The oldest Getting By community, the small band of Rural Traditionalists are rustic farmers; often empty nester married couples or else single after a separation, or death of a spouse. They left school early to start working in manual labour agriculture positions and worked up to managerial or proprietor roles. Despite a lifetime working dawn til dusk, they are overwhelmingly very satisfied with their jobs—mainly because they have it and can do it with their eyes closed.

Walk with Me

I’m reluctant to use technology in my personal life, but I admit it does serve its purpose for stock management around the farm.  Mind you, I’m becoming pretty fond of the new E-reader my daughter Sally bought for me — my eyesight’s not what it used to be, but the font size is nice and large, really easy to read.

Sal says she’ll bring the kids with her on school holidays. I suppose I’ll have to cook. Might make a trip into the big shopping centre and get some supplies. It’s a fair drive but I also need some fabric to make some new curtains for the spare room. I might as well pop into the toy store too and get some bits and bobs for the little ones, maybe have lunch in the food court.

I don't buy luxuries for myself anymore, unless you count my hair appointment with Sheree every month on pensioner discount day. But I’m trying to come up with 25 words or less on why I should win a trip for two to Queenstown. Knowing my luck I’ll probably win it and Les won’t be able to get the time off work. Sun up to sun down, six days a week he’s at it. We’ve still got a bit to go on the mortgage and we don’t want that hanging over our heads when he finally retires in a few years.

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