Skip to Navigation Skip to Content
  • New Zealand

500 Getting By

504 Conservative Lifestyle

Well educated, suburban, confident home owners. Mid-life families working fulltime with high home value.

Tabs Menu
Well educated, suburban, confident home owners. Mid-life families working fulltime with high home value.

504 Conservative Lifestyle

Well educated, suburban, confident home owners. Mid-life families working fulltime with high home value.

  • Population34K
  • % of Population0.9%
  • Household Income$114k

Walk With Me

Summary

Conservative Lifestyle tends to be educated New Zealanders of European descent living in mid-life households, primarily in big cities like Auckland or Wellington.  They have above-average personal and household incomes. If they have kids, it’s usually no more than one. They like to go to the ballet, visit historical buildings and art galleries, museums and antique exhibitions.  For this group, a low-fat diet is a way of life — but that doesn’t mean they deprive themselves of a glass of wine with their meals. In fact, they’re drinking more premium beer and wine these days than they used to.

Walk with Me

Even though we’re only 32, Paul and I have been together for way longer than most people. We started going out in our first year of university down in Dunedin. We were both doing degrees in politics at the time. But we had plenty more than that in common: we both enjoyed tramping, we were both religious and passionate about our charity work — all of which still keep us pretty busy even now.

After uni we decided to move to the big smoke of Wellington to get government jobs.  Luckily we both managed to get jobs as policy analysts for government agencies just after we arrived. We’ve just finished paying off our first home which is great; so now have a bit of extra cash to put towards an overseas holiday or a maybe a new wardrobe for me.

My mum keeps asking me when we’re going to have kids. She says we’ve been married a few years, got the house…so what’s stopping us? To be perfectly honest, we’re so busy I’m not sure when we’d find time for children. We’re going to the St James tomorrow night to see the Royal New Zealand Ballet; on Friday we’ve organised to meet some of our friends after work to grab a meal and a movie; and this weekend we’re heading up the Kapiti Coast to do a tramp with some friends from our church. Not much room for kids in that schedule!

Maybe once we’ve slowed down a bit we might have children, but at the moment life is good. I guess I could have a think about it tonight while I cook dinner: pumpkin risotto with a glass of sav, can’t go wrong with that!


Word Cloud

  • Word Cloud

Values Segment

  • Values Segment

Location Map

  • Location Map

Images

  • Images
  • Images
  • Images
  • Images
  • Images

Find out more about Helix Personas. Talk to us today.

Get Started

1800 633 813

Request a callback