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500 Getting By

501 Better Days

Mid-life married with children either at home or moved out. Living tough at the moment they are optimistic about the future

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Outer suburb mid-life families, long working hours in skilled/semi-skilled jobs to pay for private education for children.

501 Better Days

Mid-life married with children either at home or moved out. Living tough at the moment they are optimistic about the future

  • Population20K
  • % of Population0.6%
  • Household Income$74k

Walk With Me

Summary

Predominantly aged between 30 and 59, married, and living in medium-sized households with or without a child, Better Days are a mix of New Zealanders of European descent, Maoris and Pacific Islanders.  Earning below- average personal and household incomes from their jobs in agriculture or community services, they’re generally satisfied with their current jobs but don’t feel financially stable, overwhelmed instead by their expenses and interest rates.

Walk with Me

My daughter Danika is just going into her fourth year at Mangere East Primary School. What with ferrying her to and from school and all her extra activities, while also working long hours to earn enough money, our lives are pretty full.

Interest rates are on their way up which is going to stretch the budget a bit thinner next month. It’s tough you know, raising kids and paying a mortgage on only 35K a year, but we manage — just! I’m trying to get a few more shifts working security at the local wastewater plant, to make it a bit easier. Danika’s school camp is coming up too, so I might have to ease up off the cigarettes and scratchies for a bit to cover that cost.

I thought we might head along to The Warehouse this weekend and see if we can hunt down some bargains for things we need around the house. The lawn mower has started to crack it, and I’m not really the Mr fix-It type, so gonna see if I can get a cheap new one instead. The missus suggested that we pick up some KFC afterwards because she can’t be bothered cooking. Sounds good to me; I’ve got a few coupons for some family deals that we can cash in to make it a bit cheaper.

Other than that I don’t have much planned this weekend. I might do a few things around the house, take Danika to netball and maybe watch a DVD. I definitely have to catch the Lotto draw on Saturday to see if my numbers come up. A bloke can hope can’t he? 


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