Young parents or older families with children still at home, the most ethnically diverse community, a lot of part-time workers looking for full-time work.
*Helix Persona codes are not always sequential as not every Persona exists in every country. Helix Personas is designed to provide accurate profiling of New Zealand consumers across a variety of attributes. The attributes that have been included in creating Helix Personas have been selected as the most predictive and defining consumer attributes. Helix Personas is a Trademark of Roy Morgan Research. Values Segments devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network.