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700 Battlers

707 New Beginnings

Young singles and families living in urban areas and looking for full-time work to pay off their homes

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New Beginnings

707 New Beginnings

Young singles and families living in urban areas and looking for full-time work to pay off their homes

  • Population158K
  • % of Population4.4%
  • Household Income$79k

Walk With Me

Summary

Hitting the workforce straight out of school, New Beginnings are mainly young singles and marrieds in the early stages of their careers, with about a third of them unemployed. Family is very important to them and many have kids; not surprisingly, there are a lot of homebodies in this group. They don’t earn a lot, and their light spending habits reflect this. Many are religious and hold conservative values; while others are more individualistic and open-minded. Adopting new technologies is not a priority for this group.

Walk with Me

My husband Matt and I have just bought our first house in the outskirts of Christchurch; the town’s really changed since the earthquake. Matt works not too far from town for a forestry company, while I stay at home and look after our two young boys, Jake and Adam. I’ve been searching for a part-time job just to help supplement our income, but haven’t been able to find anything yet.

Most of my days are spent doing housework and making sure the boys don’t make too much mess. Tomorrow we’re heading down to the local church for a play date with the other church mums. It’s great for the boys to get out of the house and play with other kids; it also helps keep the cabin fever under control, if you know what I mean.

Our mortgage takes up most of the cash Matt earns, but we squirrel away a little bit here and there. Matt loves skiing, and we’re hoping to save enough so we can go to Mount Hutt for a few days this winter. I know he was bummed out last year not being able to make it for any of those awesome powder days.

Anyway I’ve got to run; I have to go pick up some supplies from the supermarket — strictly home brands for us — and make it back in time for the news.

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Values Segment

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