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  • New Zealand

700 Battlers

704 Areas in Transition

A higher than average amount of Asian and Pacific Islanders. Young singles and couples without kids, generally well educated but looking for work and renting flats

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Singles renting flat/unit and living alone close enough to the city where they work earning an average income and go out to restaurants.

704 Areas in Transition

A higher than average amount of Asian and Pacific Islanders. Young singles and couples without kids, generally well educated but looking for work and renting flats

  • Population38K
  • % of Population1.0%
  • Household Income$85k

Walk With Me

Summary

More often than not, people from this segment are unmarried, young couples or singles, and Generation Y or Z. More ethnically diverse than most Battlers, they’re confident and educated, and place a high value on their social life. Employed in a range of industries, their salaries aren’t huge, but they’re doing alright, thanks very much. As long as they’ve got their independence and freedom, everything’s cool.

Walk with Me

My parents came to New Zealand when I was young, like maybe five or six years old, hoping to get me and my siblings a better education. I’ve got the degree, but haven’t been able to do anything with it yet. It’s not like a degree gets you far these days anyway.

Instead I work at my parents’ corner shop. It pays alright, the hours aren’t too bad, and I don’t have to sit behind a desk all day. Plus I get to hang out with the family. Dad can be a bit of a slave driver at times, but I know what he’s sacrificed to help get us ahead so I don’t take it the wrong way.

I’m trying to save a bit of coin so that I can go travelling at the end of the year. I was thinking of heading back to where I was born to see all the rellies, might end up working in Asia for a bit too, who knows where? But I haven’t organised anything yet.

I’m renting a little house with my girlfriend and some mates; there are four of us living there at the moment. We’ve got a pretty good thing going on: we all like to head out on the weekends for a good time at the bars and clubs or to win it big at the casino!


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