Skip to Navigation Skip to Content
  • New Zealand

700 Battlers

Ethnically diverse, young families, single mums & retirees focussed on making ends meet. Many are welfare dependent

Tabs Menu

700 Battlers

Ethnically diverse, young families, single mums & retirees focussed on making ends meet. Many are welfare dependent

  • Population689K
  • % of Population19.0%
  • Household Income$70k

Walk With Me

Young single mums, struggling young families, retirees surviving on the pension … Battlers come in many ages and life-stages. So what defines this community? Low incomes and trying financial circumstances, mostly.

Not only is money tight for Battlers, unemployment is widespread. Keeping day-to-day costs down is a constant battle; trying to maintain some sense of security in this rapidly changing world a huge challenge. Is it any wonder they’re not waxing lyrical about the economy or the state of the nation?

Although being ethnically diverse, the majority of Battlers were born in New Zealand and are proud of it. If it’s economically viable, they’ll buy New Zealand-made products every time. 

Battlers are mainly found in rural areas such as Northland, Coromandel, and the east coast of the North Island, along with areas of Christchurch.

Make no mistake, Battlers are up against it — but life’s not always a struggle. Down-to-earth and quite domestic, Battlers forget their budgetary woes with simple pleasures like watching TV or playing video games at home; or escaping on the occasional camping trip

Word Cloud

  • Word Cloud

Values Segment

  • Values Segment

Location Map

  • Location Map

Images

  • Images
  • Images
  • Images
  • Images
  • Images

Find out more about Helix Personas. Talk to us today.

Get Started

1800 633 813

Request a callback