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About Helix Personas NZ

Helix Personas is a unique and powerful consumer segmentation and data integration tool that combines sophisticated psychographic and behavioural data to classify the New Zealand population into 51 Personas and 7 Communities using a combination of Roy Morgan Single Source data and third party data sources.

This information is used to understand future buying intentions and media consumption patterns that can be easily integrated with 3rd party datasets such as;

  • Customer data warehouses
  • Cookie pools
  • Media trading systems
  • Geographic information systems (GIS)

This provides the ability to more efficiently plan and buy media against target audiences, optimise catchment areas and develop highly relevant, tailored marketing and consumer communication strategies across all forms of media; digital, direct, broadcast, print and ambient.


How to increase your prospects with Helix Personas


What is Helix Personas?

Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

Helix Indonesia now available

Helix launches in Indonesia. 42 Personas and 6 Communities now describe the Indonesian consumer. Who they are, where they are, what they do, the media they consume and most importantly what they buy. Helix is available to Village level (77,000). Select Indonesia from the country menu.

Register for More Information

You can register for free to access overview data pages and stay up-to-date with new releases and events. See more

Find out more about Helix Personas. Talk to us today.

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1800 633 813

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