Helix Personas is a unique and powerful consumer segmentation and data integration tool that combines sophisticated psychographic and behavioural data to classify the New Zealand population into 51 Personas and 7 Communities using a combination of Roy Morgan Single Source data and third party data sources.
This information is used to understand future buying intentions and media consumption patterns that can be easily integrated with 3rd party datasets such as;
- Customer data warehouses
- Cookie pools
- Media trading systems
- Geographic information systems (GIS)
This provides the ability to more efficiently plan and buy media against target audiences, optimise catchment areas and develop highly relevant, tailored marketing and consumer communication strategies across all forms of media; digital, direct, broadcast, print and ambient.
How to increase your prospects with Helix Personas