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The mapping functionality is no longer available within this website. For any questions or assistance, please contact Roy Morgan Research on (+61) 3 9629 6888.

What is Helix Personas?

.Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

Browse the Communities

  • 100 Leading Lifestyles

    High earning older professionals living in the inner wealthy suburbs in large expensive homes big enough for large families.

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  • 200 Metrotechs

    Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up.

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  • 300 Today's Families

    Young families living in the suburbs, earning above-average incomes. They are family oriented and enjoy improving their homes

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  • 400 Kiwi Achievers

    Closest to the average New Zealander, these mid-life, average educated families are working full time to pay off their expensive separate house.

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  • 500 Getting By

    Young parents or older families with children still at home, the most ethnically diverse community, a lot of part-time workers looking for full-time work.

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  • 600 Golden Years

    Conservative, risk-averse retirees focused on health, security and maintaining an income from investments or the pension, even if they're mortgage-free.

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  • 700 Battlers

    Ethnically diverse, young families, single mums & retirees focussed on making ends meet. Many are welfare dependent

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Find out more about Helix Personas. Talk to us today.

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